Nikita Vakhrushev, founder of ASPEKT Agency, joins the show to discuss how he transitioned from a generalist marketing agency to a specialized powerhouse in email and SMS for e-commerce. Nikita shares his unique daily routine of roleplaying sales calls with ChatGPT, the difficult decision to turn down revenue to niche down, and the "above the fold" secrets that drive email conversions. He also gives his hot take on the future of agencies in an AI world and why "data brokers" will replace button pushers.
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Produced by Lagos Creative
12/30/2025