Zach Hesterberg, founder of PaidEvents.com, breaks down the strategy behind turning virtual events into high-revenue engines for coaches and experts. From his early days of "selling rocks" and becoming a top ambassador for Chubbies Shorts to generating millions for clients through paid virtual events, Zach shares the exact framework for pre-selling audiences before you ever make a pitch. He unpacks the "5 Buyer's Beliefs" necessary to create a buying environment, explains why teaching "what" and "why" beats teaching "how," and reveals the biggest mistakes entrepreneurs make when hosting virtual events.
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YouTube: https://www.youtube.com/@foundersclubpodcast
Instagram: https://www.instagram.com/foundersclub.pod/
Website: https://founders.club/
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Download the FC app: http://app.founders.club/download
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FC Events Calendar: https://www.addevent.com/calendar/Mi881038
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FOLLOW THE HOSTS:
Vincent Phamvan (Founder, Vyten): https://www.instagram.com/vincentpv/
Spencer Donaldson (Founder, Captive Demand): https://www.instagram.com/spence_donaldson/
Megan J Bruneau (Founder, Off The Field Coaching): https://www.instagram.com/meganjbruneau/
Alex Lagos (Founder, Lagos Creative): https://www.instagram.com/mralexlagos/
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Produced by Lagos Creative
01/20/2026