Joshua Johnston joins the show to share how founders can scale a service-based business or agency without losing their minds. From his early days making $3,000 a month as a fitness trainer to becoming an agency CEO and building a successful consulting business, Josh unpacks the realities of running a profitable operation where top-line revenue isn't the only thing that matters. He reveals why client churn, not lead generation, is the actual reason most service businesses fail, how to successfully transition from a freelancer to an agency model, and the critical importance of holding a cash safety net. Alongside the hosts, Josh also explores how AI is forcing a shift toward outcome-based pricing and why returning to "old school" marketing tactics, like shipping physical video brochures, can help your agency stand out in a crowded market.
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YouTube: https://www.youtube.com/@foundersclubpodcast
Instagram: https://www.instagram.com/foundersclub.pod/
Website: https://founders.club/
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Download the FC app: http://app.founders.club/download
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FC Events Calendar: https://www.addevent.com/calendar/Mi881038
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FOLLOW THE HOSTS:
Vincent Phamvan (Founder, Vyten): https://www.instagram.com/vincentpv/
Spencer Donaldson (Founder, Captive Demand): https://www.instagram.com/spence_donaldson/
Megan J Bruneau (Founder, Off The Field Coaching): https://www.instagram.com/meganjbruneau/
Alex Lagos (Founder, Lagos Creative): https://www.instagram.com/mralexlagos/
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Produced by Lagos Creative
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YouTube: https://www.youtube.com/@foundersclubpodcast
Instagram: https://www.instagram.com/foundersclub.pod/
Website: https://founders.club/
-----
Download the FC app: http://app.founders.club/download
-----
FC Events Calendar: https://www.addevent.com/calendar/Mi881038
-----
FOLLOW THE HOSTS:
Vincent Phamvan (Founder, Vyten): https://www.instagram.com/vincentpv/
Spencer Donaldson (Founder, Captive Demand): https://www.instagram.com/spence_donaldson/
Megan J Bruneau (Founder, Off The Field Coaching): https://www.instagram.com/meganjbruneau/
Alex Lagos (Founder, Lagos Creative): https://www.instagram.com/mralexlagos/
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Produced by Lagos Creative